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Ten-in-Ten Campaign
Ecological assets are becoming the decisive competitive factors in global affairs. Countries that know their ecological assets, manage them, protect them, and use them wisely, will be better off.
At Global Footprint Network we are working to create a future in which the Ecological Footprint is a globally accepted metric, as prominent as the GDP. We believe this future is inevitable if humanity is going to succeed.
In 2005 we launched our Ten-in-Ten campaign with the goal of institutionalizing the Ecological Footprint in at least ten key national governments by 2015. In the first two years, we have initiated projects in 23 nations that are likely to be the first early adopters.
A primary strategy of Ten-in-Ten is to encourage independent third party review of the National Footprint Accounts, the data set that underlies the Ecological Footprint of 152 nations. The reason: once a country gets behind Footprint data they use it to account for and manage their ecological assets, set environmental policy, guide investment decisions, inform trade and economic policy, and much more.
Switzerland has completed its national review, and national reviews are underway in Japan, Belgium, the United Arab Emirates, Ecuador and France. Click here to read case stories about these projects.
Progress in Ten-in-Ten is an indicator of the success of the Footprint worldwide.