As the world population hits 7 Billion, GrowthBuster’s bold new film will hold its world premiere in Washington DC on November 2, 2011. The film, Hooked on Growth, puts the modern “culture of growth”, as Dave Gardner, the film’s director coins it, under a microscope. Hooked on Growth, offers a look at the plethora of media messaging reinforcing the culture of growth. “We are at a point where we have to choose either a culture of growth or a culture of sustainability,” says Dave Gardner.
“The evidence available to us makes it clear the scale of the human enterprise has outgrown our planet,” says Gardner. “Yet we ignore that evidence, and we do so with wild abandon. GrowthBusters explores why.”
“A 200-year binge of rampant consumption, population and economic growth have led us to believe growth is the path to prosperity and fulfillment,” says Gardner. Chris Martenson, author of The Crash Course, remarks in the film, “We happen to have had growth and prosperity coincident for long enough that we’ve confused them….”
The film calls this a “cultural myth.” GrowthBusters lays much of the blame for the myth’s persistence on the news media. Society is therefore hit with a constant barrage of language and attitude that reinforces the myth and programs the next generation to buy into it. The film identifies another force reinforcing growth addiction as “growth-pushers.” Companies and individuals whose increased wealth depends on market growth, “maintaining the illusion that perpetual growth is possible and desirable,” Gardner states. GrowthBusters examines the beliefs and attitudes causing people to ignore evidence that perpetual growth is taking place.
“This could be the most important film ever made,” writes Paul Ehrlich, Author of The Population Bomb.
Gardner interviewed psychologists, physicists, ecologists, sociologists and economists to research and create GrowthBusters. It features interviews with experts like former World Bank senior economist Herman Daly and former presidential advisors Gus Speth and Robert Solow.
The film offers a hopeful perspective on a dour subject. It profiles “Growthbusters in Action,” groups and individuals pioneering new value systems and ways of life that don’t depend on growth.
After its world premiere November 2, groups and individuals will hold screenings of the film around the world.