Ecological Footprint Image Orange Footprint Network News
Issue 22, March 1, 2010 

Global Economy an “Impossible Hamster”
Ecuador Addresses its Ecological Balance Sheet
What’s the Footprint of Your Household?
The Footprint Takes Flight
Lama Uses Footprint to Show Disharmony with Nature
Business Leaders Present Their Vision for a Sustainable Economy
Open Innovation Lab Unites “Seekers” with “Solvers”
Data and Tools Available for License
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About Global Footprint Network
Our mission is to promote a sustainable economy by advancing the Ecological Footprint, a measurement tool that makes the reality of planetary limits relevant to decision-makers.

Business Leaders Present Their Vision for a Sustainable Economy

The world has the resources to allow 9 billion people to live well within the means of one planet – but achieving this goal will require radical transformations to world markets, governance and our very notions of growth and progress. Such is the conclusion of Vision 2050: the New Agenda for Business, an effort by some of the world’s most influential companies to lay out a pathway for achieving a sustainable world by 2050.

The report suggests that greater sustainability and resource-efficiency will, increasingly, become a precondition for corporate success.  “Sustainability will become a key driver for all our investment decisions, said Idar Kreutzer, CEO of Storebrand, a leading Norwegian financial group.

Led by the World Business Council for Sustainable Development, the Vision 2050 project – aimed at identifying both the scope of ecological challenges the corporate sector will face in the coming years as well as related opportunities – involved the participation of companies such as Boeing, Syngenta, Weyerhauser, Procter & Gamble, Alcoa, Duke Energy, Toyota and Volkswagen. Global Footprint Network participated in Vision 2050 by creating a scenario calculator that helped leaders run the numbers on various ecological scenarios and solutions.


The report lays out “must-have” conditions for making a sustainable society possible, including:

• A system of market pricing that reflects ecological costs, starting with carbon, water and ecosystem services
• Doubling agricultural output without increasing the amount of land or water used
• Halting deforestation and increasing yields from planted forests
• Halving carbon emissions worldwide by 2050 through a shift to low-carbon energy systems and more energy-efficienct goods and services.
• Providing universal access to low-carbon transportation

New rules for markets will drive innovation and competition in the direction of sustainability and away from resource- and energy-intensive production, the report says. Simply put, the costs of producing highly resource-intensive goods will increase, even as demand for such products falls.

“The radical changes highlighted in Vision 2050 demand a different perspective from business leaders, requiring them to rethink how they operate to stay on-track for a sustainable future,” said Samuel A DiPiazza, Jr., former CEO and Chairman of PricewaterhouseCoopers.

Read the Vision 2050 report.

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