“The biggest business opportunity ever seen”

08/29/2011 06:46 PM

Finding the sweet spot between low Footprint and high human development amounts to the biggest business opportunity ever seen, World Business Council for Sustainable Development President Bjorn Stigson told the Sydney Morning Herald this week.

What is required for sustainable development is lifting billions out of poverty while reducing resource use by four to ten times, the article said. This is, according to Stigson, is a necessary but unprecedented transformation, larger and faster than the Industrial Revolution. It is an enormous challenge. But whoever “wins” the green race will dominate the future would economy, and right now, China is winning, Stigson said.

Read the full article in the Sydney Morning Herald.

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