Taking the Ecological Footprint to the Masses
An interactive Ecological Footprint exhibit opened last week in Frankfurt’s central train station as part of an effort to educate young people about sustainability and resource trends in advance of the Rio+20 Earth Summit.
The exhibition, called “Your Footprint is the future - TAKE CARE,” was organized by the German Society for International Cooperation (GIZ), a Global Footprint Network partner.
“We went back to the tried and tested Footprint because of its clarity and positive nature,” said Rolf Mack, of GIZ. “The Ecological Footprint is the leitmotif of the exhibition.”
The central question the Ecological Footprint tries to answer is: How much productive land and sea area is required to provide the ecological resources and services consumed by a particular population? To help make the Footprint pertinent to individuals, the exhibit includes a computer terminal for individuals to calculate their own personal Footprint.
“It’s also about encouraging people to adopt other mental and behavioral changes towards a ‘sustainable lifestyle,’ GIZ said in announcing the exhibit. “As consumers, we have influence. As consumers, we manage demand. Through conscious and deliberate use of sustainably produced goods, we can contribute to improved living conditions for people and natural world, not only here in Germany, but worldwide.”
Several events and activities were scheduled during the 2-week display, including short educational films, a hands-on activity addressing food waste, and the opportunity for young people to write messages to be delivered to Rio+20 Summit. The exhibit will be open until June 14.