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About the Global Footprint Network
Our mission is to promote a sustainable economy by advancing
the Ecological Footprint, a measurement tool that makes the
reality of planetary limits central to decision-makers.
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William E. Rees
M S Swaminathan
Ernst Ulrich von Weizsäcker
Herman E. Daly
Dear friends and colleagues;
We are writing to ask for your support for Global Footprint Network's new "Ten In Ten Campaign" - our worldwide initiative to make the Ecological Footprint as prominent as the Gross Domestic Product (GDP), and by 2015 to have ten countries managing their ecological wealth in the same way they manage their finances.
In our vision, the Ecological Footprint will be one of the dominant metrics used by governments all around the world. It will support each country in finding ways to operate within planetary limits. It will be canonized and institutionalized, in the same way as the GDP, and will be used to develop new policies that protect ecological assets, and invest in ecosystem restoration.
We believe that countries with ecological reserves will be deemed the new wealthy.
Since the launch of our Ten In Ten Campaign in January 2005, we have made significant inroads throughout Europe. Just last month, with WWF, we launched Europe 2005: The Ecological Footprint, marking the first time Europe has ever tracked and studied its ecological spending. The report won the endorsement of José Manuel Barroso, President of the European Commission. In analyzing 25 European nations - home to 453 million citizens - the report concluded that currently Europe needs two and a half Europes to sustain its natural resource demand. The report provides a vital framework that can be used to ensure Europe's long-term prosperity.
José Manuel Barroso, President of the European Commission
on our early successes, we are reaching out to people
like you who share our vision. We need your
to take advantage of the momentum we've generated.
As part of the Ten in Ten Campaign, we've identified
22 countries that are the most likely early adopters,
countries like - Australia, Brazil, Canada, China, France,
Germany, Italy, Russia, South Africa, Switzerland, and
the United Kingdom. As we see it, these nations are
the trailblazers, and we are working closely with each
of them to encourage the others.
Each of these nations are making unique strides and
offer genuine openings for Footprinting. Here are just
a few examples:
Collectively these 22 nations are home to over 2 billion
people and countless non-human species. Just imagine
if we could bring them all into balance.
- In Australia, officials at EPA Victoria are in
direct communication with the head of Canada's Minister
of Environment, emphasizing the value of the Footprint
tool, sharing stories and success.
- In Switzerland's new constitution, article
73 includes specific language on planetary limits
and balance. It reads, "The Confederation and
the Cantons shall strive to establish a durable
equilibrium between nature and its capacity for
renewal, on the one hand, and its use by humans,
on the other."
- Officials in Brazil, Colombia, and Mexico
successfully pushed for the Ecological Footprint
to be included as an indicator in the global Convention
on Biological Diversity.
Admittedly, this is a bold vision and with our small
staff and limited resources, we have had to truly focus.
However since launching the Ten In Ten Campaign,
we have created unprecedented opportunities for change.
Now we need your help. We need additional resources
to engage decision makers in government institutions
and to support our research staff in constantly, diligently
improving the data, the science, and the methodology
that drives the success of the Ecological Footprint.
Reports like Europe
2005: The Ecological Footprint have real impact:
The report was distributed to 400 European Parliamentarians
and is being used to inform a larger European Union
effort to craft a sustainable development strategy.
In the coming months, Global Footprint Network will
consult key parliamentarians. We will engage high-level
administrators. We will make pointed progress towards
our goal - Ten In Ten - starting in the European
Then, later this fall, we will release an in-depth Ecological
Footprint report, commissioned by the European
Environment Agency. This is the first time an international
government agency has ever co-sponsored national
Footprint accounts. This report will continue to
strengthen the interest that is taking root in the region,
and it will continue to open new doors.
you make today to the Ten In Ten Campaign will be used
to capitalize on these European opportunities. Your
support will serve as a call to action for others. It
will demonstrate how individuals can help bring the
earth back into balance.
We are not the only ones that recognize the opportunities.
Just last week, the US
Society for Ecological Economics presented me and
the Global Footprint Network the Herman
Daly Award, the second of these Prizes ever to be
handed out. This is in celebration of the success the
Footprint has had in the US and around the world in
calling attention to the importance of ecological limits.
We believe that institutionalizing the Ecological Footprint
is a critical step in making sustainable development
happen. We are relying on people like you, people who
share our vision for a sustainable future, to join us.
For a limited time, with a gift of one hundred dollars
or more you will receive a copy of our newly released
Ecological Footprint: Accounting for a Small Planet.
here to make a secure donation on-line today or
a contribution form and mail your gift today! If
you would like to make a wire transfer, or make a donation
of stock, just contact us at firstname.lastname@example.org
- we're happy to help with the arrangements.
Please take a minute to donate
whatever amount you can afford and become one of the
Ten In Ten Campaign's founding supporters.
Mathis Wackernagel, Ph.D.