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Three Decades & Counting

Insights from successes and failures in 30+ years of communicating about sustainability

Global Footprint Network has been experimenting with communicating about resource constraints and biological regeneration since its inception. Mathis Wackernagel, its founder, has battled with this challenge even longer. In our blog series Three Decades & Counting, he reflects on our communications over the years and how we’ve learned from our successes and failures. Take a peek “behind the curtain” and share your thoughts and perspectives with us via the form at the bottom of each post.

Three Decades & Counting Blog Series

Engaging audiences for sustainability action

Learning from our Successes and Failures – and from YOU! by Mathis Wackernagel, Co-Founder and President There is ever more indication that the current narratives around sustainability, climate, and resource...   More ›

From "free-riding" to having "skin in the game"

by Mathis Wackernagel, Co-Founder and President In the second installment of our ongoing series “Three Decades & Counting: Insights from successes and failures in 30+ years of communicating about sustainability,”...   More ›

Forget about Climate Commitments…

By Mathis Wackernagel, Global Footprint Network In the third installment of our ongoing series “Three Decades & Counting: Insights from successes and failures in 30+ years of communicating about sustainability,”...   More ›

No Small Feet

Global Footprint Network took on the challenge of making the topic of overshoot attractive, engaging, and even empowering. Its efforts have been largely a communication and engagement project, built on an accounting system with a robust scientific foundation. No Small Feet traces the communication approaches and principles, extracting key lessons, from the time Ecological Footprint was established in the early 1990s all the way to today.

Additional resources

Creation of this content generously funded by the MAVA Foundation for Nature